Monday, 15 September 2014

Theories and conventions of a music video

Theories and conventions that will help me to produce a successful music video

Andrew Goodwin is a key theorist that will help me to create a successful music video using the conventions that he states. These conventions were
- Through the beat- seeing what the lyrics mean in your head
- Relationship between the songs and visuals
- Narrative performance of the song
- Technical aspect of the music video
- Star image, lots of camera shots, making him/her centre of attention

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