Conventions - Star image, lots of camera shots, making him/her centre of attention

There are many artists in the Music Industry that have a specific star image which make them centre of attention

• Goodwin says that the technical aspects help hold the music video together through the usage of Mise-en-Scene, Special effects, sound and editing.
• Lightening the colour helps to set the mood for the music video and create an emphasis on significant parts of the songs to create a dramatic effect and thrill the audience.
• Mise-en-scene is also very vital to the production of the music video, as it can help the artists gain authentication an also make his work appear more professional.
• The beats of the song are also very useful as they can help to create effective cuts that go with the rhythm of the song and to make the music video look more entertaining.

 
 For example; Lady Gaga is probably the most famous artist to have such a diverse star image.

Within this video you see Lady Gaga and Beyonce both showing their star image. The majority of this video is focused on Lady Gaga. You see the mise- en- scene in this video is very different to lots of music video, but because the public know of Lady Gaga's star image so this video isn't any surprise to the audience




Lady Gaga ft Beyonce - Telephone