Conventions - Through Beats

There are 3 different steps to this; 

Step 1: First of all you have to only focus on the music. You need to be aware of the structure of the song and what genre of music the song is. 

Step 2: Then you look at the voice of the song and you need to take into account what kind of voice that the artist has depends on their Star Image. 

Step 3: Last of all, you need to be aware of how the lyrics come across to the audience. Songs can be seen as stories and the artist is the storyteller, making the music video a two communication device- telling us the story and we are listening.