Illustrate
Music videos can use a set of images to illustrate the meaning of lyrics and genre, this is the most common way to promote songs.
Beyonce - Irreplaceable
These music lyrics are related to the storyline within this music video. This is showing that she is over her ex boyfriend and that is not irreplaceable and she will find someone new instantly.
Amplify
This is when meanings and effects are manipulated which is constantly shown to the audience and drummed into our vision.
This is an example of Amplification in a music video. The lyrics to don't have a particular story line but you can see that the lyrics relate to the music video.
Disjuncture
This means that the meaning of the song is completely ignored and try and to make a different meaning to the song.
Lady Gaga - Bad Romance
In this music video there is nothing to do with 'romance' what so ever. We mostly see her with lots of other dancers is lots of different outfits and completely interprets a different side to the music video.
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