Digipak- style packaging is often used for CD singles or special editions of CD albums. They are typically consist of a gate fold (which is a bookstyle CD album) paperboard or card stock outer binding, with one or more plastic trays cabable of holding a CD or DVD attached to the inside the generic 'digipak' came to be used to describe all soft CD packaging, Digipak were first created by MeadWestvaco and their product, called digipak, is trademark. However , as the format became more popular and began to be used by more manufacturers. Now in current timed digipaks are very popular.
How does a DigiPak benefits the artist?
The front of the digipak will have some aspect of what the artist represents and what their predominate genre is. The digipak will most likely embody and theme and message about the artist image. This link emphasising the artist brand image which increases the popularity of the artist. The digipak also exemplifies the artistic and creative approach the artist is taking throughout the music. For example if there's some futuristic idealism conveyed in the lyrics or the visual in the music video then the front cover wouldn't be very contemporary but more obscure and abstract. All aspects of the digipak, brand image and music video are all interwoven together.
DigiPak's benefit the artist and their music as it promotional aspects of the music industry which helps being awareness to the artist and the distributions who are selling the artists and encouraging consumers to buy and listen to their music. You could argue that buying a digi-pak establishes the consumers loyalty to the artist.
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