Indie and R&B/Pop DigiPak Comparison

Comparing both of the Digipaks from two very artists, Mumford & Sons being indie/folk and Rihanna pop/R&B there are very obvious differences.
Mumford & Sons are a band that is not the centre of media attention, very back to basics in terms of mostly using just there instruments and voices, there digipak shows this it is a very simple design, shot in an area that could be in a small town.

Ideas I have gained through analysing these two Digipaks is definitely to focus on what the target audience I am aiming for and I would not want too lose the reason my target audience because of my DigiPak. Digipaks need to represent he artist well and I think the more personal the better because the people that would buy
I am thinking of looking into doing a song from the Pop Genre so Rihannas album would related to me more that Mumford & Sons as there album cover wouldn't fit into the conventions for my album cover.
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