Questionnaire Results

Here are my results from my questionnaire. 

Questionnaire

Before choosing my song for my music video, I thought I would do a questionnaire to find out research to help me choosing a song. I think that having this research will make my chose easier and please the participants taking part.I asked 20 people. 

The questions I will be asking are:

1) Whats your gender?

- Male
- Female

2) What age group are you?

15-25
26-35
36-45
46+


 3) What is your favourite genre of music?

- Pop
- Rock
- R&B
- Indie
- Country

Other.......................

2) What is your favourite Type of music video?

- Narrative
- Random (nothing to do with the lyrics) 
- Performance

Other.....................

3) Do you prefer funny or serious music videos?

-  Funny
- Serious 

4) Do you think the artist needs to appear in the music video?

- Yes
- No

5) Do you think there should be a relationship between the music video and the lyrics?

- Yes
- No

Indie and R&B Digipak Comaparision

Indie and R&B/Pop DigiPak Comparison

Comparing both of the Digipaks from two very artists, Mumford & Sons being indie/folk and Rihanna pop/R&B there are very obvious differences.

Mumford & Sons are a band that is not the centre of media attention, very back to basics in terms of mostly using just there instruments and voices, there digipak shows this it is a very simple design, shot in an area that could be in a small town.


However, on the other hand, the Rihanna album Loud is very bold charecter and could easily be spotted,; it shows her as the centre of attention, as she also is in the media and is an inspriation to other people. She is shown as an icon, someone who people want to be and look like and she isn't afraid to cross boundaries, the music in the album reflects this. It looks like it is professionally shot, in a studio, this could show her status, whereas the Mumford & Sons albums looks lie its shot just in a small town. I do like the Rihanna's album it reflects her well and is good for marketing as it can be easily recognised.

Ideas I have gained through analysing these two Digipaks is definitely to focus on what the target audience I am aiming for and I would not want too lose the reason my target audience because of my DigiPak. Digipaks need to represent he artist well and I think the more personal the better because the people that would buy

I am thinking of looking into doing a song from the Pop Genre so Rihannas album would related to me more that Mumford & Sons as there album cover wouldn't fit into the conventions for my album cover. 

What is a DigiPak?

DigiPak Research

Digipak- style packaging is often used for CD singles or special editions of CD albums. They are typically consist of a gate fold (which is a bookstyle CD album) paperboard or card stock outer binding, with one or more plastic trays cabable of holding a CD or DVD attached to the inside the generic 'digipak' came to be used to describe all soft CD packaging, Digipak were first created by MeadWestvaco and their product, called digipak, is trademark. However , as the format became more popular and began to be used by more manufacturers. Now in current timed digipaks are very popular.

How does a DigiPak benefits the artist?

The front of the digipak will have some aspect of what the artist represents and what their predominate genre is. The digipak will most likely embody and theme and message about the artist image. This link emphasising the artist brand image which increases the popularity of the artist. The digipak also exemplifies the artistic and creative approach the artist is taking throughout the music. For example if there's some futuristic idealism conveyed in the lyrics or the visual in the music video then the front cover wouldn't be very contemporary but more obscure and abstract. All aspects of the digipak, brand image and music video are all interwoven together.

DigiPak's benefit the artist and their music as it promotional aspects of the music industry which helps being awareness to the artist and the distributions who are selling the artists and encouraging consumers to buy and listen to their music. You could argue that buying a digi-pak establishes the consumers loyalty to the artist.

Now Ratings Music Videos

New News on Ratings of Music Videos

This Friday a pilot scheme to add age ratings to online music videos starts but don't expect to see any huge 12s, 15s or 18s on music videos just yet. 

All parties within the goverment involved say people watching the videos won't see any changes until the end of the year.
YouTube says it is committed but technical change may take time and Vevo has agreed to trial the scheme.

Three of the biggest labels in the UK - Sony, Universal and Warner Brothers - have all also agreed to take part.
But it will only apply to artists signed in the UK to UK labels.

In August, David Cameron announced the pilot saying that he wanted "to help parents protect their children from some of the graphic content in online music videos".

The British Board of Film Classification (BBFC), the same body which rates films and DVDs, will be deciding which videos warrant an age rating

"I think there's two sides to the pilot," she said. "I understand the reason for it. I would say age ratings would be appropriate because sometimes you don't want your kids to see certain sexual imagery or violence.

"At the same time, I think giving an age rating might actually get people to make even more provocative videos than before as long as they get the proper rating for it. 
"So there's two sides to the story, but it's hard to decide which is the better outcome. So we'll see."
Mercury-nominated singer FKA Twigs said: "I think that the answer to protecting younger viewers is not to ban things, it's to show an alternative.

"I guess with my videos we're talking directly about sexuality and there's nothing wrong with that.
"Why shouldn't younger people learn and explore about what sexuality is as an adult? Why shouldn't they do that? 

"We're not living in Victorian Britain, do we want to be repressed? Do we want to have these kids doing weird things behind closed doors or should this be a country that is leading by example in explaining to people?"

"We are already part of the BPI's parental advisory scheme and we are pleased to be working with them and British Board of Film Classification to pilot the age rating of these videos this autumn."
The content of music videos played on TV is actively regulated by the broadcasting watchdog Ofcom.

http://www.bbc.co.uk/newsbeat/29423817

My Favourite Music Videos. Just The Way You Are - Bruno Mars

Bruno Mars - Just The Way You Are

"Just the Way You Are" is a song recorded by American singer-songwriter Bruno Mars and is the lead single from his debut studio album, Doo-Wops & Hooligans (2010).The song was written by The Smeezingtons, Khalil Walton and Needlz and produced by The Smeezingtons, and Needlz. It was released in the United States on December 14, 2009. It has also received airplay from AOL Radio's New Pop First station. The track was added to BBC Radio 1 A Playlist in the United Kingdom, and was released in the United Kingdom on September 19, 2010 as "Just the Way You Are (Amazing)".

The song peaked at number one on the US Billboard Hot 100 and Mainstream Top 40 charts and charted in the top five in other countries. It was certified 5 times Platinum by the Recording Industry Association of America (RIAA) and 6 times by the Australian Recording Industry Association (ARIA). Worldwide, it was the eighth best selling digital single of 2011 with sales of 12.2 million copies. So far, it has sold over 13.2 million copies worldwide becoming one of the best selling digital singles of all time.

The music video, directed by Ethan Lader,was released on September 8, 2010 and features Peruvian born Australian actress Nathalie Kelley.

http://en.wikipedia.org/wiki/Just_the_Way_You_Are_%28Bruno_Mars_song%29

My Favourite Music Videos. Imagine Dragons - Demons

Imagine Dragons - Demons

"Demons" is a song recorded by American rock band Imagine Dragons. It was produced by record producer Alex da Kid, written by Imagine Dragons and Alex da Kid, and recorded by the band. The song appears on their major-label debut extended play Continued Silence and also makes an appearance on their debut studio album Night Visions as the fourth track. "Demons" was solicited to American triple-A radio stations on January 28, 2013 and to modern rock stations on April 1 and serves as the album's overall fifth single and was released as the third single from Night Visions in the United States,and was later released to contemporary hit radio stations on 17 September 2013 as an official single. "Demons" is an indie rock ballad while the lyrics portray the protagonist warning the significant other of his or her flaws.

The song has been a commercial success, becoming their second top ten single after "Radioactive". It spent twelve weeks in the top ten on the Billboard Hot 100, four of which were spent at its number six peak. It has sold over 3 million copies in the US as of January 2014. It has also been a moderate commercial success worldwide, charting in several countries. The song won a MuchMusic Video Award for International Video of the Year - Group (2014) and an iHeartRadio Music Award for Alternative Rock Song of the Year (2014).

My Favourite Music Videos. Story Of My Life - One Direction

One Direction - Story Of My Life

 "Story of My Life" is a song recorded by One Direction. It was released on 25 October 2013 by Syco Music and Columbia Records as the second single from the group's third studio album, Midnight Memories (2013). Written by Jamie Scott, and John Ryan, the lyrics speak of a tumultuous relationship leading to lament and heartbreak.

You see One Direction singing about the women in their family. 

My Favourite Music Videos. Love On Top - Beyonce

Beyonce - Love On Top

"Love on Top" is a song recorded by American singer Beyoncé for her fourth studio album 4 (2011).  She sings about a man whom she can always call, even after facing grief and hard work, finally earning his love and respect.

Beyoncé sang "Love on Top" live at 2011 MTV Video Music Awards, announcing her pregnancy at the end of her performance. This caused the upsurge of the song on several charts worldwide. It reached the top ten in Hungary, South Korea and both regions of Belgium, and the top twenty in Australia, Italy, New Zealand and the United Kingdom. It also debuted at number 20 on the US Billboard Hot 100 chart and became the second highest debut of Beyoncé's career as a solo artist. "Love on Top" remained at number one on the US Hot R&B/Hip-Hop Songs chart for seven consecutive weeks, and has sold over one million copies. At the 55th Grammy Awards, Beyoncé won her 17th Grammy Award with Best Traditional R&B Performance for "Love on Top".


http://en.wikipedia.org/wiki/Love_on_Top

My Favourite Music Videos. We Found Love - Rihanna

Music Videos That Have Influenced Me

Rihanna- We Found Love

The music video for recording artist Rihanna's 2011 single "We Found Love" was directed by Melina Matsoukas. It was filmed on September 26–28, 2011, in the New Lodge area of Belfast and Bangor, County Down, Northern Ireland.

Scenes of Rihanna with her romantic interest (Dudley O'Shaughnessy) in both love and hate scenarios intersperse, as they experience mounting difficulties in their relationship. After enduring the overwhelming effects of recreational drugs and physical violence, she finds her boyfriend unconscious on the floor of his apartment, and leaves him, having had enough of the relationship. Images of the song's producer and featured artist Calvin Harris appear in outdoor DJ scenes, while the video has regular references to popular culture, such as themes of films and content of other singers' videos.

Some critics also compared the thematic content to those of Rihanna's videos for "S&M" and "Man Down". Despite that, the video caused much controversy among activist groups. Christian youth pastor Brandon Ward, John Colonnello and the Ulster Cancer Foundation criticized the video for Rihanna's portrayal of her character having sex while under the influence of illegal drugs and smoking heavily. Consequently, the video was banned from being shown before 10 pm on French television. It won the Grammy Award for Best Short Form Music Video and MTV's VMA for Video of the Year. The video further managed to peak at number one on the Polish Video Chart.