Wednesday 14 January 2015

Avril Lavigne Digipak Analysis

Avril Lavigne is her fifth album which was released on the 1st November 2013 the album is a departure from her previous production and it includes more upbeat and pop sings along  with some piano ballads. She turns her album into pop rock album bu adding some punk rock songs as she used Marilyn Manson to sing with her.

The typical rock pop conventions make it pop rock conventions make it a pop rock genre C the colour also inform the audience that it is a pop rck albu. Avril Lavigne has gained general good reviews from citics who praised her and called it one of her best albums, however she has gained some critisim  where people have called it forced. The album is mainly on the top charts and making a number 1 in China and Taiwan. The target audience can be any one because the album can be liked by any one with any age also the genre involves both pop, rock, punk and ballads because the songs vary.

From Avril Lavigne she has gained three hit singles there are; Here's to Never Growing Up, Rock n Roll and Let Me Go.


Front Cover

The album is mostly black, this reflects its genre as a rock pop as rock is normally associated with black and white. The name of the album is the same of the artist which is orginal and easy remember, it is a white stencil bold font right at the bottom of the CD cover and above it is a phtoto of the artist which from her make up we can also see the genre of the CD. The CD comes with 13 songs as well as a 15 page booklet with the song information along with more photos of at the artisit. On the front of the CD there is the three singles releases.

The front cover of Avril Lavigne shows the artist and the title of the album this is for people whi may not recongise her to know who is, the photo is simple her face easy and good idea to promote the album because it isn't confusing is hard to find for example of you see this is in a shop it will catch your eyes immediately. The colours black and white fit in the genre of the album pop rock as people who see black and white automatically link it to rocl.The title is in a large bold spaced stencil font this is clear to see and understand. Avril Lavigne's face and name is clearly centered in the middle and bottom of the CD cover in order to give a clear understanding to who's album this is and catch the audiences attention.




Back Cover 


The tracks on the CD are names along with the order on the back of the CD.

The back of the albym is black to maytch the front cover again, there is another photo of the artist and the tracks of the CD are listened and numbered. There is the anem of the record company and links along with the phone numbers, hash tags, distribution, barcode and so on to give credit to everyone working on the album. The colour of the barcode fits in as it is black and white which makes it look formal and in place showing the audience that is has been strictly chosen, modified and created to fit the genre and artist.

Spine

The spine of the album shows the record labels logo and the name of the album as the name of the album is the name of the artists there is no need to add twice the bold white clear don't allows the album to be clearly recgonised when on a shelf.

Disks

The CD is more inverted colours. The colours are now blue and black and the original colour scheme was black and white. This makes it more interesting and appealing to the audience may think that it looks bull and boring with only one colour scheme. The Chas 14 songs including the 3 hits Here's to Never Growing Up, Rock n Roll and Let Me Go. The disk again contains Avril's name along with the record companies name, logo and address.

Overview

- The Digipak keeps the colours black and white, occasionallly adding in different colours as; red in the photos and blue on the CD cover.
- The over all look from the make up, outfits and colour scheme we can see it as a rock pop CD as the colours are black and white and the font is in a poppy style font and spacing.
- The name od the album links to the artist name and therefore saves space rather than adding the CD name and the artists name.
- The references to everyone who worked on the CD.
- The creative look catches the audiences eyes and is easy to remember and pick out. 

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